Kickstarter Launchpad Megacourse
Plan, market, and launch your next Kickstarter using the methodology Russell Nohelty developed from running 20+ campaigns and raising $650,000+ on novels, anthologies, comics, and audio dramas.
88 lessons. 11 sections. The complete system from pre-launch to post-campaign fulfillment. Watch Russell build two live campaigns from scratch, study breakdowns of real campaigns (ones that funded and ones that didn't), walk through the full 2024 TIAFC updates, and get the exact email sequences and marketing templates he uses on every launch.
Covers budgeting, reward tier design, campaign page copywriting, backer management, shipping, press outreach, cross-promotion strategies, and how to grow each campaign bigger than the last.
Includes the complete Crush It on Kickstarter introductory course, the How to Launch Your Book on Kickstarter eBook, and the Crush It on Kickstarter eWorkbook.
Course curriculum
Section 1: Kickstarter Fundamentals (Crush It on Kickstarter) — 11 lessons
- What Is Crowdfunding? — 12:27
- Building Your Budget — 7:59
- Setting Campaign Rewards — 9:23
- How to Create a Campaign People Want to Back — 7:50
- How to Build Up Your Press Contacts — 6:05
- Grow Your Network, Get More Backers — 9:28
- The Marketing You Should Focus On — 9:08
- Getting Your Product into Backer Hands — 7:35
- Get Your Kickstarter into Retail Stores — 8:47
- Additional Ebook Resources — (downloadable)
- How to Launch Your Book on Kickstarter (eBook) + Crush It on Kickstarter (eWorkbook) — (downloadable)
Section 2: Latest TIAFC 2024 Critiques — 5 lessons
- [TIAFC 2024] 1 - Homepage Experience — 6:46
- [TIAFC 2024] 2 - Basics — 11:37
- [TIAFC 2024] 3 - Rewards — 18:48
- [TIAFC 2024] 4 - Story — 23:38
- [TIAFC 2024] 5 - Prelaunch/Preview Approval — 3:27
Section 3: Post-Campaign & Fulfillment — 11 lessons
- How Many Unsubscribes Should You Expect — 14:04
- How Many Backers Can You Expect to Return to Your Next Campaign — 17:53
- The Postcard Trick When Packing Books — 2:29
- What to Expect for Your Next Campaign — 8:24
- When Is Your Campaign Considered Over — 2:18
- How to Deliver Early Bird, Weekly Perks, and Your Other Rewards — 11:05
- Congruency - Do You Have It — 8:35
- Breakeven Excel Worksheet — 8:46
- How to Spin Bad News to Your Advantage — 6:45
- Shipping Books — 10:35
- How to Debrief After a Campaign — 34:26
Section 4: TIAFC 2024 Update Walkthroughs — 5 lessons
- Homepage Walkthrough (2024 TIAFC UPDATE) — 6:46
- Basics (2024 TIAFC UPDATE) — 11:37
- Rewards (2024 TIAFC UPDATE) — 18:48
- Story (2024 TIAFC UPDATE) — 23:38
- Prelaunch/Preview Approval (2024 TIAFC UPDATE) — 3:27
Section 5a: Live Campaign Build (Dragon Strife Campaign) — 7 lessons
- DS1 - Basics Section — 22:54
- DS2 - Rewards — 1:15:43
- DS3 - Video Analysis — 10:46
- DS4 - Writing Reward Descriptions — 7:34
- DS5 - Designing Your Reward Tiers — 8:58
- DS6 - Explaining Premium Rewards — 8:30
- DS7 - Story — 40:19
Section 5b: Live Campaign Build (Audio Drama (VC) Campaign) — 5 lessons
- VC1 - Setting Up the Basics — 22:54
- VC2 - Building a Campaign Page — 1:06:47
- VC3 - Final Walkthrough — 13:37
- VC4 - Final Checks — 37:53
- VC5 - Behind the Scenes of the Backend — 16:11
Section 6: Campaign Breakdowns & Case Studies — 7 lessons
- Russell's $40,000 Cthulhu Is Hard to Spell Walkthrough — 23:59
- Tom Fowler Campaign Breakdown — 22:58
- Author Kickstarter Launch Checklist — 6:46
- Gina Danna Campaign Breakdown — 15:17
- DF Hart Campaign Breakdown — 12:11
- Craig Price Campaign Breakdown — 25:46
- Tracy Eire Campaign Breakdown — 22:49
Section 7: Live Campaign Management — 8 lessons
- Balancing Unsubscribes with New Subscribers — 7:25
- How to Use, Reuse, and Repurpose Your Launch Content — 10:21
- How to Change a Reward Once Somebody Backs — 6:25
- Messaging Backers — 3:54
- Backer Update Swap Template — 10:32
- Russell's Exact Prelaunch and Launch Email Sequence — 14:46
- Campaign Marketing — 17:48
- Daily, Weekly, Stretch Goals — 10:30
Section 8: Pre-Launch Planning & Strategy — 9 lessons
- Your Kickstarter Launch Year — 20:16
- The Case for Your Book — 37:29
- How Many Prelaunch Backers Should You Aim For? — 5:19
- Why Is Your Campaign Getting Rejected? — 4:28
- Building Less Popular Titles to Increase Campaign Value — 12:47
- Building a Stack for Super Premium Rewards — 24:45
- Generating a Good Kickstarter URL — 2:33
- Preview vs Prelaunch Page and How to Find Each — 3:29
- Why and How to Justify Premium Pricing — 23:18
Section 9: More Campaign Breakdowns — 8 lessons
- Zombie Cats Campaign Breakdown — 16:57
- How to Use Kickstarter to Land a Publishing Deal — 17:59
- How to Create a Killer Novel Kickstarter Campaign — 2:22:06
- What to Do When a Campaign Dies — 20:19
- Eileen Mueller Campaign Breakdown — 21:40
- Kimberly Gordon - Paralysis Analysis — 19:22
- Joanna Penn Campaign Breakdown — 16:58
- Jennifer Probst Campaign Breakdown — 22:58
Section 10: Campaign Page & Messaging — 6 lessons
- Simple Perfect Sales Page Walkthrough — 12:41
- Handling Objections — 20:35
- Should I Use Kickstarter Surveys or Backerkit? — 11:42
- Cool Marketing and Cross Promotion That Can Vastly Increase Your Reach — 12:32
- How to Change the Direction of Your Kickstarter Messaging — 21:44
- Building a Backerkit Walkthrough — 44:38
Section 11: Foundations & Long-Game Thinking — 6 lessons
- What If You Do EVERYTHING and It Still Doesn't Work? — 10:17
- Will Kickstarter Work for My Project — 49:30
- How Online Marketing Works (and How It Maps to Kickstarter) — 19:49
- The Best Way to Figure Out Your Messaging — 14:38
- How to Change the Launch Momentum by Talking About Different Tiers of Your Campaign — 9:46
- How to Grow Your Projects from Campaign to Campaign — 10:53
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1Section 1: Kickstarter Fundamentals (Crush It on Kickstarter)
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2Section 2: Latest TIAFC 2024 Critiques
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3Section 3: Post-Campaign & Fulfillment
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4Section 4: TIAFC 2024 Update Walkthroughs
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5Section 5a: Live Campaign Build (Dragon Strife Campaign)
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6Section 5b: Live Campaign Build (Audio Drama (VC) Campaign)
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7Section 6: Campaign Breakdowns & Case Studies
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8Section 7: Live Campaign Management
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9Section 8: Pre-Launch Planning & Strategy
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10Section 9: More Campaign Breakdowns
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11Section 10: Campaign Page & Messaging
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12Section 11: Foundations & Long-Game Thinking