Six Steps to Building a Sustainable Author Business
You don't have an information problem. You have a sequencing problem. And that's fixable.
The power-law treadmill keeps most authors chasing retailer algorithms, Kindle Unlimited page reads, or high-volume releases in systems designed for a tiny percentage of winners. That model works for some. It quietly works against most. This workshop breaks down how to build an integrated ecosystem instead.
We cover continuity and subscriptions as the undercurrent of your business, why you need to start before you think you need it, and how pledge drives create growth spikes without burning you out. We reframe retailers like Amazon and KU as discovery tools that feed your ecosystem, not destinations that own your audience. We get into using Kickstarter as a testing ground for messaging, product-market fit, and tier pricing before you scale. You'll learn the "double 50" rule for profitable offers, how to turn a Kickstarter page into a series landing page that sells for years, and why marketing assets are unavoidable but you should be getting paid to build them instead of doing it for free.
Retailers are not the goal. Viral success is not the goal. Your weird, durable ecosystem is the goal.
1 hour 36 minutes. One video lesson with full replay access.