Create Profitable Facebook Ads Course
Understand your customer journey, craft ads that people want to see, and make a profit off your ads. I've taken lots of Facebook courses in my life and spent thousands of dollars on failed Facebook ad campaigns before I finally figured out how to make them work for me, and now I'm bringing that knowledge to you.
This course was created years ago, but it's in general still relevant (though the interface has changed)
Course curriculum
Section 1: The Customer Journey — 5 lessons
- What Should You Get Out of This Course? — 2:09
- The Customer Journey — 9:04
- Cold-Warm-Hot Audiences — 14:38
- Why You Shouldn't Abandon Ads Quickly — 3:17
- Two Profitable Facebook Ad Strategies — 9:35
Section 2: The Basics of a Facebook Ads Account — 5 lessons
- What Is a Facebook Pixel? — 1:14
- Setting Up a Business Manager Account — 3:19
- Setting Up the Facebook Pixel — 4:25
- Facebook Pixel Conversion Events — 4:56
- How to Create Facebook Custom Audiences and Lookalike Audiences — 9:48
Section 3: Ads Manager — 4 lessons
- Ads Manager Overview — 3:11
- Campaign Level Basics — 9:04
- Adset Basics — 6:58
- Ad Level Overview — 10:04
Section 4: How to Create an Effective Ad — 13 lessons
- Copywriting Basics — 27:00
- Why You Should Use Square Ads — 2:42
- Effective Campaign Imagery — 10:29
- How to Add Emojis and Bold Text to Ads — 2:17
- How to Model Effective Ads — 10:30
- Where to Find Effective Ad Imagery — 6:59
- When to Boost a Post — 7:18
- How to Effectively Use Carousel Ads — 3:34
- How to Use Video Ads Effectively — 6:21
- How to Use Carousel Ads for Testimonials or Reviews — 1:51
- How to Request a Manual Review — 2:47
- How to Edit a Facebook Ad Without Losing Social Proof — 6:50
- A Test of Square vs. Rectangular Ads — 2:01
Section 5: How to Target Ads — 8 lessons
- How to Market Using Other People's Content Using Genius Links — 5:54
- Ad Placements and How to Use Them — 5:58
- How to Narrow a Big Audience — 11:27
- How to Build a Big Audience from Many Small Audiences — 5:53
- How to Use Suggestions and Browse to Help Define Your Audience — 5:01
- How Changing Targets Can Affect Ad Costs - A Case Study — 6:36
- How to Bring Old Audiences into a New Facebook Business Manager Account — 5:42
- How the Right Targeting Can Cut Your Costs in Half — 5:59
Section 6: How to Scale Advertising — 11 lessons
- Setting Up Ads for Effective Scaling — 11:58
- How to Retarget an Ad — 2:57
- How to Ban Someone from Your Facebook Page — 0:41
- Incremental vs. Sideways Scaling — 9:26
- Why You Should Always Be Testing Multiple Ads — 6:56
- How to Create Landing Pages That Sell — 20:41
- How to Use Similarweb to Get Competitive Intelligence on Your Competitors — 2:53
- How Much Should You Pay for Your Facebook Ads? — 11:45
- How I Cut and Test Ads Once Ad Costs Start to Rise — 4:17
- Why I Don't Wait for 500 Impressions Before Killing an Ad — 9:03
- Why Knowing Your Break-Even Cost Is Critical for Scaling — 7:18
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1THE CUSTOMER JOURNEY
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2THE BASICS OF A FACEBOOK ADS ACCOUNT
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3ADS MANAGER
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4HOW TO CREATE AN EFFECTIVE AD
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5HOW TO TARGET ADS
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6HOW TO SCALE ADVERTISING