Direct Sales Launchpad Course
No sleazy tactics. No guru BS. Just the real technical walkthrough of how to set up a direct sales funnel that works—whether you're using it as your primary income stream or as one piece of your overall sales strategy.
This course is for you if:
✓ You're tired of giving 70% to platforms
✓ You want to own your customer relationships
✓ You need the technical how-to, not theory
✓ You want a system that works alongside (or instead of) other platforms
WHAT YOU'LL BUILD:
By the end of this course, you'll have:
→ A working Gumroad store (not just "set up"—fully functional and ready to sell)
→ Pay-what-you-want funnels that convert browsers into buyers
→ Email sequences that sell without being pushy or salesy
→ Sales pages built from proven templates (including the exact Godsverse Chronicles funnel)
→ Convention and book event sales strategy that doesn't feel gross
→ The technical know-how to integrate Thrivecart, Bookfunnel, OptimizePress, and Flodesk
→ A repeatable system you can use for every new book or series you launch
This isn't theory. Every lesson is a screen recording walkthrough—you'll see exactly what to click, what to write, and why it works. You'll watch real sales pages get built, real funnels get designed, and real email sequences get written.
Course curriculum
MODULE 1: STORE FOUNDATION (6 lessons)
- Setting up successful products on your web store (25:50)
- Gumroad store overview (18:28)
- General retargeting (5:58)
- Pay what you want proof (1:39)
- The best way to figure out your messaging (14:38)
- Good uses of a web store (11:30)
MODULE 2: SALES PAGE CREATION (3 lessons)
- FINAL Godsverse Chronicles Sales page and funnel design walkthrough + TEMPLATE (18:17)
- Non-fiction pay-what-you-want offer walkthrough (5:18)
- Rinse and repeat - This is when it becomes fun! (5:46)
MODULE 3: EMAIL & LIST STRATEGY (2 lessons)
- Mailing list sequence offer design when you have multiple series (12:35)
- Making a sales page from a Kickstarter page through Flodesk (26:54)
MODULE 4: FUNNEL TECHNICAL SETUP (4 lessons)
- Setting up a pay what you want offer using Thrivecart, Bookfunnel, and Optimizepress
- Setting up funnel upsells and downsells in Thrivecart (9:27)
- Designing funnel messaging (26:38)
- Sales page flow chart
MODULE 5: OFFER DESIGN & MESSAGING (3 lessons)
- Making an offer from an email sequence (16:40)
- Sideways sales letter (3:49)
- Setting up an OptimizePress sales page using messaging from a social post (14:48)
BONUS
→ How to Have a Successful Book Event (56:30)
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1STORE FOUNDATION
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2SALES PAGE CREATION
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3EMAIL & LIST STRATEGY
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4FUNNEL TECHNICAL SETUP
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5OFFER DESIGN & MESSAGING
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6BONUS